reasons for a small business website

If you have been undecided as to whether to implement a small business website or not, now is an excellent time to get cracking. the days of anyone pulling out the bulky yellow pages or other directories are gone. A website for your business is a must have not a like to have.

We hope this article will help you make up your mind!

Findability

A study by Verisign in 2015 that 9 out of 10 consumers rely on the internet to locate and make decisions about goods and services. So, if you don't have a website you are msising out on 9 out of 10 potential customers.

With billions of Google searches every day, your customer could be seconds away from locating and using your small business 24/7.

Freshness 

Your business may still have a need for printed brochures but these items tend to be costly when they need to be updated. Small business websites enable services, business hours, location, product details and pricing to be edited at any time for relatively low or no cost. Easy to use website content management systems, such as WordPress, are user friendly and mean you can update the site easily. Keeping you material fresh and updated helps create stronger relationships and keeps customers coming back.

Credibility 

The same study outlined that  84% of consumers think that small businesses with websites are more credible than those without. And that 65% of consumers believe that a company branded email is more credible than a generic email account such as Gmail.

Relationships

The ability to build relationships is a huge benefit of creating and maintaining a small business website.You can use your site to tell a story about you and your business to start the relationship.

Understanding your audience and how your product or service could benefit them continues to strengthen the relationship. Using your website to gain and keep customers is the ultimate aim and will be the result of developing the site so it relates to your customers and their needs. They are much more likely to visit your site than to pick up the phone!

Sales  

The best way to use a business website is to provide high quality information, based on who your audience is, and create a sales channel that helps them through the sales process. Websites enable sales to be converted at a much higher rate than traditional sales methods.

Growth

Maybe your business is a local brick and mortar business which would like to expand. This ability is one of the real and tangible benefits of creating a website for your small business. Making your products/services available across the world can grow your business and revenue exponentially.

Statistics

Unless you ask every customer who comes through your door how they found you, you probably know little about them or even if any of your marketing has worked. Your website can provide real time information about how many have visited, how they found you, how often they return and lots of other data.

 

If you already have a small business website, but are not getting any benefit from the site, it might be time for a web check.  If you haven't got a website you need to!

So give us a call on 09 407 7742!

Written by Anna Hamilton, Oryx Technologies.