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article marketing

Article marketing can be effective way to add new content to your website, helping search engine ranking and traffic.

This is because:
• article marketing enables you to add new content to your website on topical subjects relevant to your business and your audience. By adding a link to each article from your site map and internal links to and from other pages within your web site, you will help the search engines;
• you can submit relevant quality articles to directories, news rooms and blogs to help generate traffic from the search engines. This is a great way of getting good quality links. However, you do need to be cautious about this and choose only very relevant websites to submit your articles to.

How to go about article marketing:
• choose a topic relevant to your target audience - provide solutions, offer tips and advice about your products or your industry
• write quality keyword rich content
• make sure the content is unique or useful
• add each article to a separate page on your website
• add links from your site map to your articles
• submit your article/s as above

Advantages are:
• building your reputation and positioning yourself as an expert. Showing knowledge in the articles you write is your primary key to success.
• increasing traffic to your website through people clicking on the back links in the article.
• increasing link building into your site – you include a link back to your website at the bottom of your article and anyone republishing it has to do the same and so the number of links continue to grow!
• seo benefits through the link building and new content.
• online exposure before new groups of people.
• free advertising – aside from the cost of your time in writing the articles (or someone else writing them) and the cost of your time to submit the articles (or for someone else to submit them. Those costs are a one off of course - no continuing media costs.
• almost instant dissemination through the internet – the articles can be republished by any number of people into weblogs, ezines, other websites and more - and all without any further effort from you.

If you'd like to discuss whether article marketing is suitable for you, give us a call on 04 976 6982. If you'd rather send us an email for more information you could complete our enquiry form.

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