Just having a website isn't enough. Over 80% of people
use search engines, such as Google and Yahoo, to find
information, products and services on the web. And, people
expect to find what they are looking for (which should
include your website!) in the first few pages.
So, if you raise the profile of your website (that is
your ranking or listing) on search engines and directories,
you'll get more visitors or traffic and that should gain
you new customers.
The way of helping you achieve a good listing, or ranking,
on the search
engines and directories is called organic optimisation,
organic search engine marketing or organic seo. It means
doing everything possible, as long as its relevant and
quality, to improve your ranking based on the topic of
your website, choosing the right keywords and developing
suitable and effective key phrases. And it means doing
it without paid advertising or "PPC".
Many people or companies simply submit
a website site to the search engines. This is not
of much benefit unless your site is correctly optimised
for the keyword phrases for which you want to achieve
This includes understanding the different 'algorithms'
used by each of the major search engines which look at
different parts of your site. These might include the
title, the meta tags, the URL, the text, the number of
headings in the text, the text behind the pictures, external
links into the site, a site map etc.
Visitors who reach your site from the search engines
are ‘pre-qualified’. That is they have searched
for a product or service, evaluated the search results,
and chosen to click on your site. This can result in great
conversion rates compared to other media.
Search engine optimisation
is a medium term strategy which means making changes to
improve your search engine and directory ranking over
time. There are several main steps to achieve this:
• Ensure your website is focused on your target
• Develop your keyword/phrases and your meta tags
and description and do the research.
• Ensure your copy is supportive with great keyword/keyphrase
density. At the same time it's important not to overuse
the keywords as the search engines often regard that as
spamming. Not only that but it sounds silly to the reader.
building from relevant and quality sites. And also
use intra-site links which are key word rich - that is
links from one page to another within your own site.
• Site design analysis and optimisation for the
• Manually submit the site - don't use software.
Prepare a list of quality engines and directories and
go for it!
• Monitor and improve
your site regularly. The more fresh quality content
you write, the more often the search engines will index
your site and potentially increase its ranking. Quality
content helps the search engine process.
• Make sure it's the page which is optimised, not
the site. You probably have several products or services
you offer and trying to optimise one page for everything
you offer will dilute your message and your rank. Keep
the focus of each page as narrow as possible.
• Check your statistics
and see where you need to improve.
If you would like help with your organic search engine
optimisation, give us a
call on 04 212 6160 or check out our
Search Engine Packages >>