what is search engine optimisation
Just having a website isn't enough. Over 80% of people use search
engines, such as Google, Bing and SearchNZ to find information,
products and services on the web. And, people usually look at
the first 3 - 4 pages (30 - 40 results) only.
So, if you raise the profile of your website (that is your ranking
or listing) on search engines and directories, you'll get more
visitors and that should gain you new customers.
This listing, or ranking on the search engines and directories
is one of the most important things you do to assist people to
reach your site. It is called search engine marketing or search
engine optimisation, which means doing everything possible to
improve your ranking - without trying to “fool” the
Many people or companies simply submit a website site to the
search engines. This is not of much benefit unless your site is
correctly optimised for the keyword phrases that you want to achieve
top rankings on. This includes understanding the different 'algorithm'
used by each of the major search engines which therefore look
at different parts of your site. These might include the title,
the meta tags, the URL, the text, the number of headings in the
text, the text behind the pictures, external links into the site,
Oryx Technologies do far more than just register or submit your
site to the search engines. The main differences are that we:
- ensure your website is focused on your target audience
- review your design and its search engine "friendliness"
- identify and develop your most relevant keyword phrases for
your business, customers and prospects
- ensure your content contains keywords and key phrases
- build links to your website from relevant and quality sites
- monitor and improve your site on an ongoing basis as required
- manually submitting your site to the key serach engines
Because our team includes specialists in marketing and copywriting,
we are ideally placed to work with you in preparing and optimising
your site for search engine submission. We will improve your rankings
and the traffic to your website will improve.
Oryx Technologies has several packages available:
· Ongoing Annual Search
Engine Services (for a year)
This is a tailored search engine optimisation service. It includes
initial site review, keyword research, optimisation, submission,
· Platinum Package
Optimisation for 22 keyword phrases and submission to leading
search engines and directories.
· Gold Package
Optimisation for 12 keyword phrases and submission to leading
search engines and directories.
· Silver Package
Optimisation for 6 keyword phrases and submission to leading search
engines and directories.
· Content Pages
Addition of pages and keyphrases pages to enhance your search
engine ranking. useful to help drive more traffic to your site
after you use one of the above services.
· Link Building
Building links to your site from relevant quality directories
and websites to improve your site's search engine popularity.
Please note that these packages do not include paid submissions.
These would be costed separately.
If the packages above do not suit your requirements we are able
to tailor one to suit.