Social media and social marketing





social media and marketing

Social media and marketing can be a bit confusing.

Basically it consists of online tools and websites that encourage people to interact with companies, brands and each other and form communities by sharing content. Social media is a two-way communication stream, whereas traditional media publishes news or messages through a one-way communication stream to the mass market, e.g. radio, television and newspaper.

Social media is really a bit of an umbrella term. It includes interactive broadcasts such as blogs and podcasts, as well as social networking websites - all marketing tools for your business. These usually allow visitors to become users or members, create profiles, and upload and share content.

Popular social networks include Facebook, Twitter, Linkedin, Pinterest, Google +, Bebo, Delicious, Digg, MySpace, and Yahoo! Buzz. You may feel that they aren't relevant to your business, but you can use them to your advantage.

There are hundreds around but we've taken a look at Facebook, Pinterest and Twitter in a bit more detail and covered a couple of other social media related items of interest in one of our articles.

We've also covered blogging in a separate article.

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