writing content for websites
Writing content for the web needs to be very clear, concise, informative and attractive.
People who visit your website usually scan looking for bits
of information that interest them rather than reading
the whole page. Most of them will never read it word for word
but decide which bits they wish to spend more time on.
This means that writing
for the web (for scanners) is quite different
to writing for print (for readers). And, reading a computer
screen is about 25% slower than a page…..do the sums!
Some of the techniques of writing for the web include using
Your writing style will vary according to the audience you target.
The wider your audience the simpler your writing needs to be.
By writing clear appealing and concise copy for your customers you will be fulfilling one of the key needs for good organic search engine optimisation as well. Relevant and quality content is king when it comes to ranking well in the search engines, particularly Google of course!
To talk with us about writing for your website or another copywriting
project, please contact us on 09 212 6160 for a free quotation.