Writing copy for your website  content




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writing content for websites

Writing content for the web needs to be very clear, concise, informative and attractive

People who visit your website usually scan looking for bits of information that interest them rather than reading the whole page. Most of them will never read it word for word but decide which bits they wish to spend more time on.

This means that writing for the web (for scanners) is quite different to writing for print (for readers). And, reading a computer screen is about 25% slower than a page…..do the sums!

Some of the techniques of writing for the web include using

  • eye-catching headings with useful information
  • meaningful sub-headings usually every 3 – 4 paragraphs
  • highlighted or bold text and keyword phrases
  • short paragraphs limited to one idea to make it easy to scan
  • avoid complex sentences - go for short to mid length sentences with just one idea or concept
  • bulleted and numbered lists
  • half the word count of writing for print
  • little jargon or slang
  • shorter words where possible, eg ‘begin’ rather than ‘commence’ etc.

As well it needs to

  • appeal to your target market and engage them
  • call your customer to action
  • provide useful and valuable information which holds their attention
  • establish credibility for your business
  • support your brand
  • offer a compelling reason to buy or to act

Your writing style will vary according to the audience you target. The wider your audience the simpler your writing needs to be.

By writing clear appealing and concise copy for your customers you will be fulfilling one of the key needs for good organic search engine optimisation as well.  Relevant and quality content is king when it comes to ranking well in the search engines, particularly Google of course!

What next?
To talk with us about writing for your website or another copywriting project, please contact us on 09 212 6160 for a free quotation.

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