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Hi
Welcome to our first email newsletter which will
provide tips, information about some of the latest developments and
other titbits of interest. If you would like to continue to receive
the newsletter, you don’t need to do anything at all. We've
sent this first issue to all our clients and some others we thought
might be interested. If you don’t want to, you can ‘unsubscribe’
by clicking the link at the bottom of the page. Hope you enjoy and
find it useful.
Anna Hamilton
In this first issue we've got why and how to build links to your site and some tips on using your website statistics. We also feature some interesting things to incorporate on your site and some random facts.
• Why build
links
•
Web statistics or analytics
• Interesting bits and pieces
•
Sites of interest
• A few chuckles and some random facts!
Tips
on link building
Today, link building is a vital element of search engine optimisation.
Basically
many search engines (including Google) measure how "popular"
your site is by the number of incoming links so it can help a great
deal with search engine rankings.
The links count as a ‘vote of confidence’ in your site.
It is therefore in your interest to develop as many links as possible from other web sites to yours.
That said, be very aware it is not just a case of numbers – the quality and relevance of links is critical. The links which are most important are those from ‘significant’ web sites which cover a similar topic or have similar content to yours.
Don’t fall into the trap of subscribing to a link farm which
could get you banned from a search engine totally!
View the full article on building up links >>
If you need help with developing links to your site, do get in touch
with us.
Tips
on using website statistics
Your web hosting services should offer some kind of
statistics and trends about your website. These are a really useful
tool for understanding your site's performance and can also help you
improve your content to help persuade visitors take action. If your
web host does not provide web anlytics and statistics, there are some
free packages around, including Google Analytics, all of which can
provide help. Any of Oryx's clients hosted with Digiweb has access
to a good statistics package.
For
assistance in analysing your current statstics package or help in
setting up a free package contact us by email or call us on 04 976
6982 >>
Read more about web statistics here >>
We’ve come across a few of these lately, some related to helping people find your business, others to helping the search engines and others to help your customers understand your work.
Maps, maps and more maps. We’ve got three interesting options.
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Google Maps
- nice bit of marketing |
AA
Maps BizLocator - helps your customers and reduces
carbon footprint a little! |
Finda
Maps - helps your search engine listing. |
Using Images
On Your Site
Great ways of managing images and promoting your
business or work to your customers – slideshows
and photo gallery.
Give us a call if you’d like to talk about these or add
one to your site.
Limited
Editions |
New
Zealand Principals' Federation |
Chuckles,
random facts and some brain work
Did you know?
- For those of who you who think you spend too long at traffic lights, it’s not as bad as you think. The latest is that people only spend about 2 weeks of their entire lives waiting at the lights!
- The 3 most valuable brand names on earth: Marlboro, Coca-Cola, and Budweiser, in that order.
Brain work
Sudoku on
line for anyone - ranging from low to evil - even tells you how you are
going!
Dance, song and aerobics all in one
Bit of competition - the
Lion King - been around a bit but very cute! Love the way they try
to outdo each other!
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