Website Writing, Writing For The Web, Web Writing, Website Copy Writing New Zealand, Copy Writing For The Internet, Internet And Web Writing Wellington, Web Site Writing, Writing For Web Sites, Website Design, oryx technologies

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• Strategy development

writing for websites

People who visit your website usually scan looking for bits of information that interest them rather than reading the whole page. Most of them will never read it word for word but decide which bits they wish to spend more time on.

So writing for the web needs to be very clear, concise, informative and attractive. This means that writing for the web (for scanners) is quite different to writing for print (for readers). And, reading a computer screen is about 25% slower than a page…..do the sums!

Some of the techniques of writing for the web include using

eye-catching headings with useful information
meaningful sub-headings usually every 3 – 4 paragraphs
highlighted or bold text and keyword phrases
short paragraphs limited to one idea to make it easy to scan
avoid complex sentences - go for short to mid length sentences with just one idea or concept
bulleted and numbered lists
half the word count of writing for print
little jargon or slang
shorter words where possible, eg ‘begin’ rather than ‘commence’ etc.

As well it needs to

appeal to your target market and engage them
call your customer to action
provide useful and valuable information which holds their attention
establish credibility for your business
support your brand
offer a compelling reason to buy or to act

Your writing style will vary according to the audience you target. The wider your audience the simpler your writing needs to be.

If you are interested in talking with Oryx about writing for your website or another copywriting project, please contact us for a free quotation.