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link building tips and strategies Link building is a critical component of search engine optimisation. The truth is that one way many search engines (including Google) measure how "popular" your site is by the number and quality of incoming links, so it can help a great deal with search engine rankings. Basically, solid link popularity can make or break how your site does with the search engines. Because these other sites see your site as important enough to link to, the engine' engines consider your site important as well. That said, you must be aware it is not just a case of numbers – the quality and relevance of links is critical. The links which are most important are those from ‘significant’ and relevant web sites which cover a similar topic or have similar content to yours. Don’t fall into the trap of subscribing to a link farm which could get you banned from a search engine totally! As well as being the most important, link building can be the most difficult part of search engine optimisation. There’s no easy way to build them and create link popularity. The links must be from quality relevant sites back to yours. The Basics Before you start a link building campaign, it’s important to ensure the following 1 that you have a content rich site. Including articles on your website, on topics relevant to your business, can help this. 2 your site has been submitted and listed with the top search engines and directories (it’s hard to ask for a link to your website if you haven’t done this!). This includes specialist directories and search engines. 3 a site map within your website, linking to each internal page with a sentence describing what’s on each page, rich in keywords. Note, we are staying away from blogging as a link strategy. We believe that at some stage the major search engines will start to see it as spamming and it will go the way of link farms. The Research and the Linking Once the basics have been attended to, it’s time to start to identify quality sites to link to yours. There are several ways of doing this but one of the most effective is to search for websites which rank well for your key phrases and words on the major search engines. Obviously you need to skip your direct competitors but there will be relevant ones, not competing with you. It’s a good idea to start with a list of about 50 relevant sites. These sites are then approached and asked if they would link to your sites. It’s best to do this manually and where practical over the phone. It’s much more effective. Preparation is key. If you would like assistance with your website's link building campaign , give us a call or check out our Link Building Package. We've split this into three areas: • .ensuring your website is ready• .identification of quality websites to approach • .approaching the website owners You can choose one or all of these or we can develop a strategy with you and you can action the plan in house. If you'd rather send us an email for more information you could complete our enquiry form and we'll contact you. |
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